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Privacy Policy

This Privacy Policy explains how OptiDerm Skin Clinic collects, uses, stores and protects personal information when you visit our website, contact us or use our services.

Last updated: 19 August 2026

1. Who we are

OptiDerm Skin Clinic is a dermatologist-led skin, hair, laser and aesthetic clinic in Baner, Pune. In this policy, “OptiDerm”, “we”, “us” and “our” refer to OptiDerm Skin Clinic.

2. Information we may collect

Depending on how you interact with us, we may collect:

  • Contact information: name, phone number, email address and preferred method of communication.
  • Appointment and enquiry information: requested service, preferred date or time, messages and communication history.
  • Clinical information: health history, symptoms, diagnosis, prescriptions, treatment notes, test reports and other information you voluntarily provide during consultation or treatment.
  • Photographs or treatment images: only when clinically required or separately authorised by you.
  • Transaction information: invoices, payment status and related billing records. Payment card or banking details may be processed directly by the relevant payment provider.
  • Website information: IP address, device and browser information, pages visited, referral source, cookies and similar technical data.

3. How we use your information

We may use personal information to:

  • respond to enquiries and schedule, confirm or manage appointments;
  • provide dermatology, hair, laser and aesthetic consultations, treatments and follow-up care;
  • maintain clinical, consent, billing and administrative records;
  • send appointment reminders, treatment instructions and service-related communications;
  • process payments and issue receipts or invoices;
  • operate, secure and improve our website and services;
  • comply with legal, regulatory, professional and record-keeping obligations; and
  • send promotional messages only where permitted and, where required, with your consent. You may opt out at any time.

4. Consent and lawful processing

We process personal information for specific and lawful purposes, including providing services you request, meeting legal obligations and protecting legitimate clinical or business interests. Where consent is required, you may withdraw it by contacting us. Withdrawal will not affect processing already completed lawfully and may limit our ability to provide certain services.

5. How we share information

We do not sell personal information. We may share information only as reasonably necessary with:

  • our doctors, authorised staff and clinical team;
  • laboratories, pharmacies, referral professionals or other healthcare providers involved in your care, where appropriate;
  • service providers supporting website hosting, appointment management, communications, IT, analytics, billing or payments;
  • professional advisers, insurers or auditors where necessary; and
  • government, regulatory, law-enforcement or judicial authorities when required by law or to protect legal rights.

Service providers are expected to use information only for the services they provide and to apply appropriate safeguards.

6. WhatsApp, email and third-party platforms

If you contact us through WhatsApp, email, social media, maps, payment services or another third-party platform, that provider may process information under its own privacy policy. Please avoid sending emergency information through website or social-media messages. For a medical emergency, contact the appropriate emergency service or visit the nearest hospital.

7. Cookies and website analytics

Our website uses essential cookies for core functionality. Optional analytics or advertising technologies are used only after you choose “I agree” on our cookie banner. You can continue with essential cookies only by choosing “Only essentials”. You may also manage cookies through your browser settings, although disabling essential cookies may affect website features.

Meta Pixel and advertising measurement

We use the Meta Pixel on a general campaign landing page to understand whether our advertising leads to website visits and contact-button interactions. After optional-cookie consent, it may record a generic page view and a generic contact interaction. We do not intentionally send form entries, messages, symptoms, diagnoses, consultation details, treatment choices, service-specific event parameters or other clinical information to Meta through this Pixel.

Meta may process device and browser information, IP address, referral information and cookie or similar identifiers under its own privacy terms. You can prevent this optional measurement by choosing “Only essentials” on our cookie banner.

8. Retention

We retain personal information only for as long as needed for the purposes described in this policy, continuity of care, dispute resolution and applicable legal, regulatory or professional record-keeping requirements. When information is no longer required, we take reasonable steps to delete, anonymise or securely dispose of it.

9. Security

We use reasonable administrative, technical and physical safeguards designed to protect personal information from unauthorised access, loss, misuse, alteration or disclosure. However, no internet transmission or storage system can be guaranteed to be completely secure.

10. Your privacy rights

Subject to applicable law, including the Digital Personal Data Protection Act, 2023 and rules brought into force under it, you may request access to a summary of your personal data and processing activities, correction or updating of inaccurate information, erasure where legally available, withdrawal of consent, and grievance redressal. You may also have the right to nominate another person to exercise your rights as permitted by law.

We may need to verify your identity before acting on a request. Some information may be retained where required for clinical, legal or regulatory reasons.

11. Children’s information

Where services involve a child, we may require verifiable consent from a parent or lawful guardian and may take additional steps required by applicable law. Parents or guardians may contact us regarding a child’s information.

12. Third-party links

Our website may link to third-party websites or services. We are not responsible for their content, security or privacy practices. Please review their privacy policies before providing information.

13. Changes to this policy

We may update this Privacy Policy to reflect changes in our services, practices or legal requirements. The revised version will be posted on this page with an updated date.

14. Contact and grievance requests

For privacy questions, consent withdrawal, correction or deletion requests, or complaints, contact:

OptiDerm Skin Clinic

Baner, Pune, Maharashtra, India

Email: baner@optiderm.in

Phone/WhatsApp: +91 91155 30255

This policy describes OptiDerm’s general privacy practices and is not a substitute for consent forms, clinical notices or legal advice that may apply to a specific treatment or situation.